Best in Class Data Quality Monitoring & Insights for GA4
Issues and insights can’t hide in
Google Analytics 4 anymore...
Watson
Analytics Detective
Watson is your first line of defense against GA4 tracking and data quality issues, featuring 58+ pre-configured checks designed to catch hidden errors before your clients or boss discovers them.
It’s a plug-and-play Looker Studio report that gets you from zero to comprehensive GA4 audit in two clicks. Simply load the report, select your property, and instantly see your overall data health status, and scroll through detailed, easy-to-understand checks that pinpoint exactly what's wrong and where.
From missing conversions to broken tracking, Watson spots the issues that could derail your campaigns or damage your credibility.
Sherlock
Private Detective
Sherlock is a private detective for your Google Analytics 4 data who can uncover critical issues buried deep within your raw BigQuery export tables and problems that are completely invisible to the GA4 UI, API, and standard audit tools.
Unlike surface-level analytics tools, Sherlock delivers unparalleled depth by directly analyzing your raw data, eliminating the blind spots created by data sampling, aggregation, and estimation errors that plague other solutions.
Complete Privacy & Control: Sherlock deploys entirely within your Google Cloud environment, harnessing the full analytical power of BigQuery and BigQuery ML while ensuring your data never leaves your secure cloud infrastructure. Your insights remain private, your data stays protected.
Moriarty
Insight Officer
Moriarty is your Chief Insight Officer, transforming your scattered GA4 data into easy to understand reports that drive action. With 60+ battle-tested views in one place, it cuts through GA4's complexity to give you a solid starting point for every review cycle.
Zero Setup, Maximum Clarity: This free Looker Studio report works with your existing GA4 data so no tracking changes, no code, and no BigQuery required. Simply open the report, select your property, and instantly access the strategic command center that turns your data chaos into clear narratives.
Why Analytics Detectives?
A full detective squad
From elementary tracking mysteries to strategic insights and the most complex data crimes, our trio has every case covered. Watson investigates setup issues, Moriarty delivers the strategic briefings, and Sherlock hunts down evidence that even the best detectives miss.
No legwork for you
Watson and Moriarty are one-click Looker Studio REPORTS that open instantly without any setup.
For Sherlock, we set up his field office within your GCP, right next to the GA4 export table. He will watch everything at all times and informs you if anything goes wrong. For you, it’s all the insights, and none of the legwork.
Always on the Case
All three detectives stay sharp with regular updates and the latest investigative techniques.
We maintain and sharpen their skills and tools, so they're always ready to crack your toughest GA4 mysteries while you focus on acting on their findings.
Agencies
Hire our undercover detective squad to deliver comprehensive audits and insights for all your clients under your own brand. Your reputation stays spotless while we do the heavy lifting behind the scenes.
Who Needs Detectives?
Freelancers & Consultants
Crack cases faster than ever before, delivering the best audits and insights in record time. Let our detectives maximize your efficiency so you can focus on what you do best: delivering exceptional value to your clients.
Data Driven Businesses
Perfect for enterprises that demand automated, intelligent investigations to uncover hidden risk and invisible opportunities. Our detectives work around the clock, ensuring proactive data quality monitoring without missing a clue.
Small Businesses & Startups
Ideal for nimble teams that need to move fast and think smart. Gain instant access to detective-grade insights that empower your data-backed decisions and help you outmaneuver the competition.